LDT's GMR server has had no problem with recruiting players in the past. The server got full or nearly full once a day, and it still does.
Here's the problem. The server's peak times are weekdays between 10 AM and 3PM EST. It's the middle of summer so this makes sense, all the kids and teenagers are home all day with nothing else to do. But when the next school year starts, all of them will be at school, and the average number of players online during peak times will drop significantly. This was the problem for another server which shall not be named here. It was a GMR server that did very well last summer, but closed down soon afterward, because nobody was online.
My solution: Introduce a recruitment reward system. It can be any system, as long as players who actively invite new players are rewarded. Examples:
-A player who joins the server when it has been empty for more than 15 minutes gets "Recruiter" rank. A Recruiter gets a 20% bonus for all races, similar to the VIP bonus. The recruiter bonus is added on top of the VIP bonus, so a race that awards $1000 will give a $200 Recruiter bonus as well as a $250 VIP bonus, for a total of $1450, if the player is both a Recruiter and a VIP. A player loses the Recruiter rank if they leave the server for longer than 5 minutes.
-All players on the server are awarded $50 per minute if there are less than 4 players on the server. (This should be paired with an AFK kicker so it can't be abused.)
-Award a $200 bonus to everyone on the server when a player joins.
Basically any of the above systems should work, but I'm open to new ones as well. Discuss.